An introductory paragraph, saying who you are and where you are, and some reason people might want to read on, say you've got loads of experience, a high pass rate, you smell nice, and so on.

If they like this bit, they may be tempted to read the rest of it.

Driving Lessons in Your Town.
If you have a special offer it goes here.

  • What type of lessons you give.
    • Pass Plus? Refresher? Motorway?
  • What type of pupils you take.
    • Absolute beginners? Failed test? Previously banned?
  • Where you work.
    • Mention the town, city or county you work in and all the post codes and all the areas you cover. This is vital. If you want people in Little Boffington to find you, mention the name.

For driving lessons in Your Town including These Districts, Those Suburbs and Some Villages

call Your mobile number
  or Your office number

or email: you@example.com


Learning to Drive

  • The process.
    • It's difficult, but I'll make it easier.
  • The tests.
    • Some insight into the theory and practical tests, what's required, etc.
  • How long will it take?
    • How many hours do most people need? Mention the driver record, if you keep one.

To learn to drive in Your Town including These Districts, Those Suburbs and Some Villages

call Your mobile number
  or Your office number

or email: you@example.com


The Driving Instructor

  • About you.
    • Who you are, how long you've been doing this, mention you are qualified if you are, and your grade if it's a 5 or 6. Send a picture too, if you like.
  • Your approach to teaching.
    • Are you patient? Calm? Fun?
  • How you deal with different pupils.
    • From the nervous to the cocky.
  • Your pass rate, if you like.
    • Compare this with the national average, and the pass rate at your local test centre(s).

To contact this driving instructor in Your Town including These Districts, Those Suburbs and Some Villages

call Your mobile number
  or Your office number

or email: you@example.com


The Learner Car

  • What is it?
    • Make, model, how old, etc. Mention dual brakes, air con if you have it, what it's like to drive. Send a picture too, if you like.
  • Why this particular car?
    • Your car, and only your car, is the perfect one to learn to drive in. Explain why.

For a driving lesson in this learner car in Your Town including These Districts, Those Suburbs and Some Villages

call Your mobile number
  or Your office number

or email: you@example.com


Cost of Driving Lessons

  • Cost per hour.
    • For a standard lesson, Pass Plus, discounts for block bookings.
  • Lesson duration.
    • Do you offer 1, 1½, 2 hour lessons? Mention it's door-to-door.
  • Any special offers.
    • Like a free first lesson, or free lesson for introducing a friend.

The cost of driving lessons in Your Town including These Districts, Those Suburbs and Some Villages

call Your mobile number
  or Your office number

or email: you@example.com


Intensive Driving Courses

  • The courses you offer.
    • The number of hours, and the cost of each course.
  • Suitability.
    • Which course would suit a beginner, someone with more experience, etc.
  • A typical day.
    • What time would you start, how many hours at a time, how many breaks.

For intensive driving courses in Your Town including These Districts, Those Suburbs and Some Villages

call Your mobile number
  or Your office number

or email: you@example.com


Pass Plus Courses

  • What is Pass Plus?
    • The number of hours, and what it covers.
  • The benefits to driving.
    • More experience of driving in different conditions.
  • The benefits to insurance.
    • Discounted insurance premiums.
  • No test at the end!

For a Pass Plus course in Your Town including These Districts, Those Suburbs and Some Villages

call Your mobile number
  or Your office number

or email: you@example.com


Testimonials

  • Nice things some former pupils had to say.
    • Ask them to email you in the third person: "Bob is a great instructor", rather than "You are a great instructor". It just reads better.
  • Include the quotation unedited.
    • It's best not to correct their spelling or grammar, it's more authentic. If you like the testimonial, copy and paste it unmolested.
  • Don't identify the pupil.
    • Try not to use their full name, preserve their privacy by calling them something like "Bob W.".

For the same top quality driving tuition in Your Town including These Districts, Those Suburbs and Some Villages

call Your mobile number
  or Your office number

or email: you@example.com


Driving Instructor Training

  • Eligibility.
    • Are you eligibile to begin training?
  • What's involved.
    • The three part test, what each part consists of.
  • The cost.
    • For the course or per lesson.

For driving instructor training in Your Town including These Districts, Those Suburbs and Some Villages

call Your mobile number
  or Your office number

or email: you@example.com


Contact the Driving School

  • Your contact details.
    • Your email address and/or phone number, as you prefer.
  • The days and times when you work.
    • Either simply "from" and "to", or a timetable of actual times if you only do set length lessons.
  • How long before you reply.
    • Aim to check your emails every evening and reply then, and return phone calls between lessons.
  • Your address.
    • Some directories won't list you without it, notably DMOZ, the granddaddy of them all.

For top quality driving tuition in Your Town including These Districts, Those Suburbs and Some Villages

call Your mobile number
  or Your office number

or email: you@example.com

Your address goes here.

By the way, don't worry about the fancy formatting, like the bulleted lists, tables and boxes when you email, I do all that for you, just get the words right!

Also, obviously, don't include sections that aren't relevant to you, not eveyone does intensive courses or instructor training.

Now get writing!